MGMT RELEASE VIDEO FOR NEW ALBUM TRACK “WHEN YOU DIE”
VIDEO FEATURES GLOOBY: AN INNOVATIVE AI TECHNOLOGY
Track and Video out Today, December 12th
Directed by: Mike Burakoff and Hallie Cooper-Novack
MGMT have released “When You Die,” the second song from the forthcoming Little Dark Age, due out in 2018. The song was released alongside a video starring actor Alex Karpovsky. The video premiered via New Yorker, who described it as “mystical and dreamlike, a slice of life as it unravels.” Watch the video HERE.
Directed by Mike Burakoff and Hallie Cooper-Novack, the video takes a darkly humorous and ultimately horrifying approach to the question of life after life. Famed French singer, Sébastien Tellier, lends his silky smooth laugh to the track, as Karpovsky moves through cycles of life, death and rebirth, and the story starts feeding back onto itself. Emotions and memories smear both forward and backwards, as pieces of the scenery of his final moments of life become the textures of his forever-looped eternity.
The video utilizes an amalgamation of AI Style Transfer technology techniques, making use of artificial neural networks to impose the stylistic qualities of an image onto video footage. The end result is an eerily familiar, dreamlike interpretation. The effect can appear beautiful at some times and horrific at others. Mike Burakoff and collaborator Jamie Dutcher (collectively known as King Drippa) developed their own software, nicknamed Glooby, to harness the power of Style Transfer for the production pipeline.
Earlier this year, MGMT released the title track for their upcoming album with the single “Little Dark Age” accompanied by a shadowy, cinematic music video featuring sinister and surreal vignettes of members Andrew VanWyngarden and Ben Goldwasser dressed in flamboyant gothic attire, stalked by the figure of Death. Watch HERE.
The group’s fourth album is due to be released in early 2018 and was produced by MGMT, Patrick Wimberly (Chairlift, Kelela, Blood Orange), and long-time collaborator Dave Fridmann (Flaming Lips, Spoon, Tame Impala). Earlier this year the band announced via Twitter their new album would be titled Little Dark Age, later releasing in-studio visuals and snippets of music via Instagram. MGMT has incorporated songs from the upcoming release into their live show at festivals across North America throughout 2017.
Formed in 2002, MGMT released their influential, Grammy-nominated, debut album Oracular Spectacular in 2007. This was followed by 2010’s Congratulations and 2013’s self-titled album MGMT.
Photo: Brad Elterman / Glooby: Jamie Dutcher
Video Credits:
Directors: Mike Burakoff & Hallie Cooper-Novack
VFX Supervisor: Jamie Dutcher
Starring: Alex Karpovsky & Lucy Kaminsky
Producers: Lucia Pier & Jamie Dutcher
Executive Producers: Adam Kurland & Matt Wyatt
DP: Steven Breckon
Editor: Max Goldblatt
Logo Design: Benjy Brooke
Production Companies: King Drippa + Daughter & Sons