FOR IMMEDIATE RELEASE

Alana Davis' cover version of Crosby, Stills, Nash & Young's classic "Carry On" can be heard as the score of "The Trip," a sixty-second commercial spot for Sony Electronics airing on Super Bowl XXXVII on Sunday, January 26. The popular spot first ran in November 2002, prompting music fans to request information on the song. Now, for the first time, a commercial version of the track will be available in stores on Tuesday, January 28. A digital version of the song will be also be available for download on Super Bowl Sunday at www.sony.com as well as other online retailers. Information about the track will be chryoned on the advertising spot airing on Super Bowl Sunday.

"The music is hypnotic: Crosby, Stills, Nash & Young's 'Carry On' covered by Alana Davis," wrote Barbara Lippert in an Adweek (December 2, 2002) creative critique of the Sony commercial and its use of the Davis track. "It's a great pick, hitting all the right emotional chords...." "Carry On," produced by Y&R Advertising's Josh Rabinowitz and Crushing Music's Mary Wood and Clifford Lane, is Alana Davis' first release for Columbia Records.

The popular demand for a commercial release of "Carry On," from "The Trip," signals an important and innovative new trend in music marketing with the advertising spot itself providing the initial link between the artist, the marketer, the record company, and the music fan.

Born and raised in New York's Greenwich Village, Alana Davis made her debut as a singer-songwriter with 1997's Blame It On Me, named as one of the year's five best releases by Time magazine. Her first single, a cover of Ani DiFranco's "32 Flavors," reached #34 on Billboard's Top 40 Mainstream chart in early 1998. The single's success led to a series of heralded performances on the Lilith Fair tour. Her 2001 sophomore album, Fortune Cookies, received nationwide critical success.

"The Trip" was created by Sony Electronics advertising agency, Y&R Advertising, and first aired in November 2002 on cable and network television as well as in theaters in the top ten markets. The spot is part of an innovative Sony Electronics advertising campaign targeting "Zoomers," a term coined by U.S News & World Report to describe adventure-seeking members of the baby boom generation (adults born between 1946-1964 who account for 78 million people in the United States). The cinematic spot, filmed in part on location at the Yuri Gargarin Cosmonaut Training Facility in Star City outside Moscow, was directed by renowned commercial director Joe Pytka ("Let It Ride," "Space Jam"). "The Trip" follows the path of a man in his fifties who liquidates his assets to pursue his dream of space travel and documents his journey for posterity with a Sony Handycam.

related links:

"Carry On" download site: www.columbiarecords.com/alanadavis/
Columbia Records online: www.columbiarecords.com