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MAXWELL
Title: "Let's Not Play The Game"
Concept by Johan Renck

The location for this video would be a run down and seedy nightclub. Still, the seediness will in many ways be perceived as modern and stylish; the materials and the interior decoration would be chosen on this manner. The feel is gloomy, hot and sensual; the feel is of a private party rather than a club - I do not like the club environment videos. The photographic style will be beautiful and very modern.

The seediness is necessary to create a contrast to the people attending the party. They will all be very beautiful and ultra stylish. We really want to push the envelope in this aspect. In addition, I want a fair amount of sex. Effort would be put on casting and styling in these aspects.

In this environment we have the artist performing in two ways. The first one is in various places in the location. These places are determined as we lock down a location. He is accompanies by four female dancers who in very stylish outfits dance behind him. Their dance is very sensual and sexy (Note: sensual and sexy not meaning vulgar). Maxwell's performance includes dancing synchronized with these women. We shoot this in a very beautiful but not too slick way.

His other way of performing is done as he moves around alone in this location. Towards the end of the video he will encounter a beautiful woman and perform some kind of erotic dance with her.

In the location we see lots of other people. More than watching the performance, they are hanging out in a very mellow way. They lay amongst pillows on the floor, spread out on sofas, softly moving to the music, etc. Making the place appear as a casaba or divanhia. Amongst these people we also place the actors from the feature film. The actors will look amazing as we capture natural movements of them with the girls. These movements will be sensual, sexy and hot (again not meaning vulgar). The intention is to naturally capture these moments as they hang out,. The overall idea is very visual not narrative. I want to create an environment that brings out the sensuality that you can feel on the film. Once we confirm who the actors I will be able to be more specific as to the various scenes we will be seeing them in.

Here we do something a little different. Through these actors and the beautiful girls cast we create a sideline of the video. This is not a narrative thing, but rather some kind of visual scenes. Another side of this sideline consists of a post production part. The post production effect will be used on the actors in select parts of the video. And here comes the explanation for this post effect. . .

We create various situations with the actors and the beautiful girls. Theses situations are constituted in a way that they build up for something to happen, and then we freeze the frame just as something interesting is about to happen. To illustrate what I mean I give you a very simple example: We have two people kissing, and just as he loosens her top to pull it off, we freeze. Basically we are one frame into the explicit scene, and as you really want to see what happens next we freeze the action. At the same time we construct the scenes almost like fashion stills. As we freeze, the images will look really cool and editorial.

As we freeze the frame we also zoom into it. This zooming will be done through a technique I have developed but never used in a video. What we do is that we separate the different layers of foreground and background from each other. Through this we might have as much as four to six layers. We then zoom into it, it appears as if we are zooming into a frozen 3D image since the different layers move separately from one another as we zoom. The effect looks absolutely stunning. I have teste of it over in Sweden and can get it over to you.

So these "still scenes" have in common that we are about to reveal or show something spectacular when we freeze - almost as though we are censoring the action. They should be in the filed of erotic and sensual. Again, nothing vulgar or explicit will ever be shown as it is up to the viewer to imagine what would happen had not the picture been frozen. . .

It is a little difficult to explain, but I think it would be really cool.



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