ALICE IN CHAINS
Title: "Again"
Treatment
The artists will be realized as being encased, while in performance, in a transparent cell that
appears to be floating through a vacuum of space with the backgrounds altering themselves from the
distinguishable to the abstract from the informational to the non descript. The encasement of the
cell is designed to simulate a high tech test zone or observation tank similar to the one in
"Silence of the Lambs" with this one being unconnected to anything and hovering in a void. The
tempered plate glass on all six sides plays a few different roles with the first one being a glass
cage trapping the artists inside but also protecting them from the outside and giving an impression
of false freedom as the glass wall separates the band from the outside. The irony of the situation
is that an oxymoron is created in that they are trapped in a great arena of sight and sound and
unable to actually experience it. As the track progresses the artists are portrayed as being cramped
and closed in by the parameter of the glass case and as it floats a feeling of movement is defined.
Extreme close-ups of the artist through the glass reveal flattened and distorted faces pressing
up asserting a feeling of desperation and disturbing hopelessness as they mimic an escape, charging
the walls of the cube causing it to shift and roll. Meanwhile from below hands begin to press up
against the glass as if supporting its weight and that of the trapped band members inside. From a
distance an out of control mass of young people is revealed as pushing the cube around, almost as if
it was being moshed, passed hand to hand, supported entirely by the crowd. More extreme close-ups
from within the cube reveal the weight of the cube coming down and compressing faces and bodies
underneath the mass. Another interesting element about the cube is that it appears to be a part of
an LCD display system and as the camera reveals more about the scene a barrage of raw images and
graphics begin to appear pixilated and as if sandwiches between the glass.
At this point the
wide shot should reveal the glass encasement being supported by this mass of people and the whole
time it is swaying back and forth uncontrollably almost on the brink of crashing. As it surfs along
with the artists in a moody performance, bottles and other projectiles begin to get tossed at the
glass cell and from within the performance we see these objects smashing against the thick glass.
The artists inside react by themselves becoming violent towards the outer physio-social climate and
they respond, retaliate by running their instruments and themselves into the unbreakable glass. The
dynamic qualities of these shots will be dictated by the feeling that the impact is taking place in
mid-air or in the lens of the camera because of the thick and ultra clear glass absorbing the weaker
colliding elements as they shatter and bounce.
An overall pop art theme will be used in the
design of the graphics used in the LCD's. The idea behind this is that the tempered glass used in
the box has a membrane like a Crystal Liquid Display would and once in a while information blinks
and pops up separating the inside from the outside. Some of this information would include time
code, sampled imagery abstract and realistic, close-ups of the performance and other non-performance
like ECU's and macro's of the band, teeth, tonsils, eyes-pupils dilating @ weird frame rates
enhancing the speed of the dilations & R.E.M.'s. This design theme prevails throughout the entire
concept but will be clearest in the starkness of the type used in the LCD's giving a signature of a
slightly mod or futuristically skewed visual treatment.
The concept should relate to this
futuristically designed pan as a looking glass that passes through uncertain expanses creating an
irony in that the artists are in the midst of this expanse but can't reach it because of the walls.
Trapped and suffocating they create an expression of escape as all that is on the outside is exposed
to them in the pixelized LCD imagery imbedded in the glass containment walls.
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